Shop keepers Irked by 'Dark Knight' promo


As guerrilla movie marketeers struggle to find interesting ways to get the attention of moviegoers, we're seeing more and more out-of-the-box campaigns that excite fans, but also land the promoters in hot water. The recent campaign to place Joker cards in comic shops to promote 'The Dark Knight' has some shop keepers complaining to city officials.

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